Effective Date: August 25, 2026

Alleyway Entertainment ("Alleyway," "we," "us," or "our"), located in Albertville, Alabama, respects your privacy. This Privacy Policy explains what information we collect, how we use it, and your choices regarding that information. This policy applies to information collected through our Facebook and Instagram advertising (including lead forms), our website (when live), and in connection with visits, bookings, and parties at our venue.

1. Information We Collect

We may collect the following types of information:

• Contact information you provide when you submit a lead form, contact us, or make a reservation — such as your name, phone number, and email address.
• Booking details you provide, such as preferred date/time, party size, or activity of interest (e.g., golf simulator, bowling, parties).
• Communications you send us directly, such as messages, emails, or comments.
• Website usage data (once our website is live), such as pages visited and general analytics, typically collected via cookies or similar technology.

We do not knowingly collect personal information directly from children under 13. Reservation and lead forms are intended to be completed by a parent, guardian, or adult booking on behalf of their group.

2. How We Use Your Information

We use the information we collect to:

• Respond to inquiries and confirm bookings or reservations
• Contact you by phone, text, or email regarding your requested visit or event
• Send occasional promotional offers or updates about Alleyway Entertainment, if you have not opted out
• Improve our services, offerings, and customer experience
• Comply with legal obligations where applicable

3. Facebook & Instagram Lead Forms

When you submit your information through a Facebook or Instagram Lead Ad, that information is shared with Alleyway Entertainment by Meta Platforms, Inc. in accordance with Meta's own data policies. We use this information solely to follow up regarding your inquiry or booking request. You can review Meta's data practices at facebook.com/privacy/policy.

4. Sharing of Information

We do not sell your personal information. We may share information with:

• Service providers who help us operate our business (e.g., scheduling, payment processing, marketing platforms), who are only permitted to use it to perform services for us
• Legal or regulatory authorities, if required by law

5. Data Retention

We retain personal information only as long as needed to fulfill the purposes described in this policy, respond to inquiries, or as required by law.

6. Your Choices

You may:

• Opt out of promotional communications at any time by replying "STOP" to texts, unsubscribing from emails, or contacting us directly (see below)
• Request that we delete the personal information we hold about you, subject to legal or operational requirements

7. Cookies (Website)

Once our website is live, it may use cookies or similar technologies to improve site functionality and understand how visitors use our site. You can control cookies through your browser settings.

8. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised effective date.

9. SMS/Text Messaging Program

By providing your mobile phone number — through a reservation, lead form, contact request, or by opting in at our venue — you consent to receive text messages (SMS) from Alleyway Entertainment related to your inquiry, booking, or visit, and, if you have not opted out, occasional promotional messages about offers, events, and updates from Alleyway Entertainment.

• Message frequency varies depending on your bookings and interactions with us (for example, up to 4 messages per month).
• Message and data rates may apply, as charged by your wireless carrier.
• Consent to receive text messages is not a condition of any purchase, reservation, or booking.
• You can opt out at any time by replying STOP to any text message. You will receive a one-time confirmation that you have been unsubscribed, and no further messages will be sent unless you opt back in.
• For help, reply HELP to any text message, or contact us at 256-388-8200 or sean@alleywayentertainment.com.
• We do not sell or share your mobile phone number or SMS opt-in consent with third parties for their own marketing purposes.
• Alleyway Entertainment is not liable for delayed or undelivered messages resulting from carrier issues outside our control.

10. Contact Us

Alleyway Entertainment
Albertville, AL
Email: sean@alleywayentertainment.com
Phone: 256-388-8200